The founder of readme.lk and has a strong background in entrepreneurship, PR and content-related businesses. He is an animal activist and an avid traveller. Andrew believes in continuous execution and the importance of keeping the momentum going for startups and SMEs to be successful. Andrew is currently the lead at Sri Lanka Holiday Guru an independent travel magazine that has become the main site for potential tourists seeking holiday information in Sri Lanka. The team at srilankaholidayguru.com is aided by a team of freelance contributors and researchers. Editorial Consultant is British travel writer, Royston Ellis, resident of Sri Lanka for 40 years and author of several books about Sri Lanka. The recently launched “Sri Lanka Survival Guide for Tourists” by Srilankaholidayguru.com has been well received by the tourists, visitors. The Sri Lanka survival guide is being updated frequently with the support of the state authorities and the relevant agencies. Andrew is also a director at Lanka Innovation Forum for Entrepreneurship Trust (thelife.lk) an organisation that focuses on naturing innovation and entrepreneurship as an economic driver in Sri Lanka.